Captured in classic portrait style by Phil Poynter with creative direction by David James, Theo James is the new brand ambassador starring in the Spring Summer 2025 campaign: 'Stage Craft'. Embodying the timeless essence of the Church's gentleman, the British actor adopts different personas inspired by iconic designs.

Telling a story of craftsmanship and confidence, the Spring Summer 2025 collection features fresh takes on classics, like the Chetwynd Contour brogued with high-frequency technology, the archival-inspired soft Milton, and the lightweight Maesteg loafer. Next to these staples, brand new silhouettes are unveiled, like the modernist Portsmouth – a hybrid style reimagining the penny loafer with a sportswear-inspired rubber sole – alongside sophisticated Fisherman and woven sandals in rich shades and refined sneakers.