Shoe Care Guide
Learn the art of professional shoeshine
Illustrations by Yulia
Shoe Trees
Preparation
1
Get your Church's ready. First, carefully remove the laces, then place a tree horn of the correct size inside each shoe to maintain the silhouette's contours, and smooth out the sole and any creases on the upper.
Upper brush
Cleaning
2
Lightly dampen the bristles of the small upper brush and use it to delicately remove any trace of dust and dirt from the shoe's entire surface.
Cream protector and applicator brush
Application
3
With circular movements, spread our leather cream protector over the upper and welts using the applicator brush (use the black brush for black polishes and the grey brush for other colours).
Small upper brush and large buffer brush
Protection
4
Leave the cream to permeate the upper for at least two hours to fully clean, nourish and rejuvenate the leather. Remove any remaining product with the small upper brush, then buff the shoe with the large buffer brush in long, firm strokes.
Water and cloth
Final touch
5
After evenly spreading wax polish over the entire upper, apply a little water with a cloth. Next, use a dry cloth, making circular movements to complete the process.
Allow your shoes to dry, then store them in their dust bags before placing them back in the shoebox.
