The new brand campaign "The Church's", with the creative direction of David James and shot by Phil Poynter, embodies a unique blend of Englishness and charming eccentricity. The images pay homage to Church's most emblematic Goodyear-welted styles by placing them in the solemn context of St. Giles House, the Dorset family home of the Earl of Shaftesbury.

In the English estate's exquisite interiors and grounds, the Consul Oxford lace-ups, Pembrey penny loafers and more Church's icons reveal their classic yet versatile essence at the feet of idiosyncratic characters involved in eclectic activities: from playing bicycle polo on the croquet lawn to enjoying a spot of cricket in the library room. Impeccable looks move in a carefree backdrop, telling a story of uniqueness that speaks to Church’s long history of innovation and breaking of the status quo as the foremost English artisanal shoemaker.