Shannon 50th Anniversary

Church's celebrates the 50th anniversary of the Shannon Derby with a re-edition of the 1974 icon, crafted using Church's 224 last and presented in black or brown binder leather, complete with dedicated packaging. The exclusive design is brought to life in a campaign with creative direction by David James and photography by Phil Poynter, which sees British actor and Brand Ambassador Harry Lawtey taking on the multifaceted personalities of an imagined 1960s gentleman.

Dressed in his finery, this distinguished man requires nothing less than an iconic shoe. 'The Gentleman’ reflects the whole-cut Derby's polished appearance in a campaign aimed to express all sides of this artisanal marvel through the different characters impersonated by Harry Lawtey.

A singular shoe for a prodigy of a man. Among the many sides of the 1974 classic, shining a light on the timeless shoe's brilliance is the forward-thinker—the innovator, both the dreamer and the doer.

Perpetually well-presented, this diplomat never has a hair out of place. Dapper and distinguished in his perfect poise, he is much like the iconic Derby lace-up: smooth and sleek, elegant and practical.

Casual and charismatic, ‘The Artist’ is a creative character with much in common with the Shannon. Proving the design's versatility with his easy-going aesthetic, he has a desire for the finest things and an eye for detail—a perfect match for this iconic style, made from the highest quality hide and finished with hand-stitching.

A sophisticated newness seeker. Confident and curious, the well-travelled wanderer further uncovers the resourcefulness of the beloved Shannon, an understated style executed with flair and suitable for many different environments.

A charming chance-taker personifies the emblematic Derby lace-up's sharp-witted spontaneity, adding another facet to a kaleidoscopic style, constantly shifting between captivating identities with effortlessness and aplomb.

Featuring Harry Lawtey

Creative Direction by David James

Photography by Phil Poynter

Styling by Tom Guinness