The Church's Craft

A one-time encounter with artisanal mastery

A new event series brings together Church’s artisans, clients and friends of the house, creating an immersive experience in the London stores. Transforming boutiques into temporary workshops, The Church’s Craft celebrates savoir-faire through live demonstrations, exclusive product showcases, and a unique opportunity to explore the artistry behind British shoemaking.

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Jermyn Street

In collaboration with Cabana Magazine

In the historic heart of London’s gentleman’s style, Church’s Jermyn St. boutique opened its doors to a rare encounter with craftsmanship. Three master artisans from the Northampton factory unveiled the secrets of shoemaking, displaying processes such as leather cutting, hand stitching, and bespoke heel initialling to a group of esteemed guests—including clients, artisanal shoe enthusiasts, and selected talents. The star of the event: the timeless Pembrey penny loafer, Church’s Icon of effortless refinement, revealed in its purest form. Alongside, a curated selection of archival loafer designs from the 1940s and 50s offered an evocative glimpse into the evolution of elegance.